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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/692b3a84-fc56-4a8d-b73e-11c0bb4a1e9a/Screenshot+2025-01-22+at+17.18.05.png Creative Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/33d84128-c7a9-4122-b7ec-f7e5b579afca/Screenshot+2025-01-06+at+13.25.00.png Creative Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/87d51181-7e13-4690-8013-f5db680815da/Screenshot+2025-01-22+at+17.17.25.png Creative Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642311443-IVFT950GBTUEA4KSVK5K/Recommendation+Quotes+for+Website_Page_3.jpg Creative Work https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642310182-8KW59ASDAWH1BBU7OSFE/Recommendation+Quotes+for+Website_Page_1.jpg Creative Work https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642310146-Q0UGB9KDK8OYQ6F8AZ6C/Recommendation+Quotes+for+Website_Page_2.jpg Creative Work https://www.wordswithideas.com/aboutme daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1681824247932-GMVUBNZ4NAM7BBKT0G2Z/Website+%E2%80%93+new+flow3.jpg About Me https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1681824255518-YKXWRN0CYP1ROYR0ZBZE/Website+%E2%80%93+new+flow.jpg About Me https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1681824259013-1LWIR1ZY7UHFBLMGICN3/Website+%E2%80%93+new+flow4.jpg About Me https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1681824263040-ZTJKLBWQJJNSRD0FXLEG/Website+%E2%80%93+new+flow+2.jpg About Me https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1d6b272a-3655-489f-96ea-daf4e308092a/WhatsApp+Image+2023-09-29+at+12.44.48+%288%29.jpeg About Me Maxine Sampson, Senior Freelance Conceptual Copywriter https://www.wordswithideas.com/contact-me daily 0.75 2023-09-19 https://www.wordswithideas.com/home1 daily 1.0 2026-01-16 https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/17adca3c-7465-4bcf-b42a-e8b74460432f/Live+work.jpg Home - Make it stand out Gopuff | London OOH for part of a much bigger UK launch campaign https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/2bf81a22-7e7b-4617-bea2-df9a4f97be33/Live+work2_Gopuff+CRM+.jpg Home - Make it stand out Gopuff | DM and ECRM campaigns part of European Copy Lead role https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/ff1919ef-9e22-47fb-9f96-d24e1691c9d1/The+Guardian+48+Sheet+Poster+%28Berliner+Format+Launch%29+.png Home - Make it stand out The Guardian | OOH for the launch of the then new smaller ‘Berliner’ format broadsheet https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/5e4aa2b9-1c30-44c1-b928-d0fe9560c8bb/Carlsberg+0.0+posters+.jpg Home - Make it stand out Carlsberg 0.0% | Global launch campaign and toolkit for new alcohol free beer https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1675781235477-EOF1RLZUUNC7HEKI6HA3/Live%2Bwork%2BThe%2BO2.jpg Home - Make it stand out The O2 | Digital OOH across The O2 directed at O2 Priority customers to help them make the most of their visit https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1675781525253-5THQAZT54MSQ4Z9MUTUD/Live%252Bwork2_B.jpg Home - Make it stand out B. Makeup & Skincare | Integrated beauty launch campaign with experiential, DM, ECRM and point of sale https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1681846343026-15E8WMK27SGAYRF588HV/7.jpg Home - Make it stand out B. Makeup & Skincare | Luxury experiential tour of major shopping centres included beauty masterclasses https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/13ab0146-72ce-4514-b287-f8a40e77c9d7/Campaign+%E2%80%93+Free+Range+Students+%28Poster%29.jpg Home - Make it stand out National Express | Integrated campaign to promote student discount https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/637f1aea-e2c9-4970-8db4-4332faa509df/National+Express+Poster+Copy+2.jpg Home - Make it stand out National Express | OOH and print campaign https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/5df0eb40-a63f-457e-af6a-401b718f5c04/VW+Passat+Ambient+Poster+%28Rest+Room%29.jpg Home - Make it stand out VW Passat Fleet | Ambient washroom poster https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/6b63af61-c02d-4906-8c09-86aa2bd7cc15/Live+work2_Shelter+Tube+Card.jpg Home - Make it stand out Shelter | Tube Card series https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/3cb1212c-0758-4fe1-8db7-e9d3936ca1da/Live+work2_DEPs.jpg Home - Make it stand out Shelter | Digital Escalator Panels https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/f13e5430-9406-4ffe-a225-183dc7654dd5/Yellow+Tail+Press+Ad+%28Grazia%29.jpg Home - Make it stand out Yellow Tail | Press which formed part of ATL & Shopper campaign https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1501695358728-Q042EOFOTZ5MM7PMYNNH/Diageo+World+Class+Experience+Bar+Heathrow+.jpg Home - Make it stand out Diageo Luxury Spirits | Cross-brand campaign included a premium bar experience and POS in airports https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/07a7cf41-e7c8-40e1-a05b-4d8f3c599d93/Diageo+Schwepps+Shopper+Campaign.jpg Home - Make it stand out Diageo & Shweppes | Seasonal cross-category campaign https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1508876169284-RU4I05D3I2A02JNV54QK/14234_MCD_UKY_NERF_ROI_HMBox.jpg Home - Make it stand out McDonald’s | Happy Meal on-pack interactive promotional fun for kids https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/364342a8-b4a6-4a16-885a-bffed82e0747/Ella%27s+Kitchen+CRM+Banner+%28iVillage%29.png Home - Make it stand out Ella’s Kitchen | Digital banner ads to promote a free Weaning Guide for parents https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1508838637077-IJGPHD9O9NI9TT7BLFR0/S4300001.JPG Home - Make it stand out Marine Stewardship Council | Cross-market campaign to promote MSC rated sustainably sourced fish https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/3de355bf-10f9-47cd-a9c2-0ba482e684e0/Britvic+On-Pack+Promotion+%28Range+Shot%29.png Home - Make it stand out Britvic Drinks Range | Cross-brand promotion with playful on-pack messaging (TOV appropriate to each brand) https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1674836642461-TYXRQPATHLJUBQZDC8QY/Screenshot%2B2021-04-22%2Bat%2B12.46.23.jpg Home - Make it stand out Heist Studios | Brand messaging, Tone of Voice guidelines, product copy and OOH https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/17ed1eea-1527-4165-927c-a71c14526367/Live+work_Thing_or_Two_website.jpg Home - Make it stand out Thing or Two | Brand messaging, verbal identity and webcopy for this vibrant agency rebrand https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/a26d41b2-9050-4d32-9874-714982b7b503/Screenshot+2023-04-19+at+11.28.51.png Home - Make it stand out PowWowNow | Tone of Voice refinement, copy masterclass for staff and SEO website copy https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/63b78987-8a65-4e33-b570-4d37a517ac70/Carlsberg+Social+.jpg Home - Make it stand out Carlsberg | Valentine’s Day social copy https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/a006c21f-a196-483d-8d05-436c1eb2f64d/Screenshot+2023-02-07+at+10.00.40.png Home - Make it stand out YardLink | SEO website copy as well as PR and ECRM as part of brand relaunch https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/924cd898-0df9-46ba-9521-cda2a3f2ce0b/CRM-PMF-UK.jpg Home - Make it stand out Deliveroo | As interim Head of Copy I acted as brand guardian across countless pieces of ECRM, OUTDOOR AND SOCIAL. https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/2fe97105-1055-40a4-ae6a-c8b4b06cb369/Care+International+Flyer+%28British+Rail+Station+Activity%29.jpg Home - Make it stand out Care International | Experiential, ECRM and Peer Perks campaign to recruit sign-up to fundraising walk https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/32431740-3b50-487d-8bb4-2172771d9c3f/2020annualreportcover.jpg Home - Make it stand out Inmarsat | Tone of Voice guildelines and copy masterclass for global brand team https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/8c7cd097-40f2-4685-8ecc-59ef95835d33/Screenshot+2023-04-19+at+10.27.41.png Home - Make it stand out Wilko | Created a Tone of Voice for their social channels https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/627f270c-d06b-44dc-99f7-d69e15dc287b/Danone+Rebrand+%28Product+Range+Naming%29.png Home - Make it stand out Danone | Naming and branding work https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/b97ff389-e35d-4ba0-93b5-598c1215fd96/Lipton+Ice+Tea+Instore+Comms.jpg Home - Make it stand out Lipton Ice Tea | Brand strapline, on-trade and instore comms to launch the new campaign https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/8c519035-42c8-48bc-9fd0-ae7e791b0c29/Guinness+St+Patrick%27s+Day+Gifting+Bar+Runner.jpg Home - Make it stand out Guinness | On-trade with inviting campaign strapline for their biggest trading day of the year https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1675962131178-1D2RMSY5P1XUP4TCWSF4/Website+%E2%80%93+new+flow.jpg Home https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1675962131055-9EKQ0SB40U2ZWJA8V14Y/Website+%E2%80%93+new+flow+2.jpg Home https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1675962132271-G4LS8U299FSXTPI4ACF7/Website+%E2%80%93+new+flow3.jpg Home https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1675962132557-N1I8FG6SEIO8MVG4IQ9E/Website+%E2%80%93+new+flow4.jpg Home https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642909708-C2DJ34AYT76NZKUJYBQQ/Screenshot+2025-01-21+at+14.13.25.png Home - COPYWRITING (LONG & SHORT) https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642908760-A53D8S100OYQJJ49D1IA/Screenshot+2025-01-21+at+14.11.59.png Home - TV, DIGITAL & RADIO SHOWREEL https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642909850-THQ4MCI94IREY7PI30OR/Screenshot+2025-01-21+at+14.14.01.png Home - SOCIAL, ECRM & BLOG CONTENT https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1682588100765-NSJWXKNKK16C8BIYNVYI/Diageo+Reserve+Range.gif Home - SHOPPER MARKETING https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642910712-3QDLIFTQ0CTT218M51PL/Screenshot+2025-01-21+at+14.16.16.png Home - TONE OF VOICE https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642908755-WOX1G0PPYFTJG2PNYIMI/Screenshot+2025-01-21+at+14.13.04.png Home - BRANDING https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737642910789-ZP56D6Y2HSTUNC9HIB8I/Screenshot+2025-01-21+at+14.17.20.png Home - B2B CLIENTS https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1737644411757-IP9OPXZ7UIHCU6K17BIH/WhatsApp+Image+2023-09-29+at+12.44.48+%288%29.jpeg Home - ABOUT ME https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1683738535369-KALO9ZDT21YACX0OW75P/Screenshot+2023-05-10+at+18.08.37.png Home - INTEGRATED BEAUTY CAMPAIGN https://images.squarespace-cdn.com/content/v1/5873b700d2b8570ebec6cde5/1683737913274-V2LMSJO832SUQKDIH9V3/National+Express+Logo.gif Home - ATL PRINT CAMPAIGNS