MOST PEOPLE COME LOOKING FOR WORDS. WHAT THEY USUALLY NEED IS AN IDEA.
That's where I come in.
I help brands solve problems through strategic creative thinking, then give those ideas the words they deserve.
For 15+ years, I've worked with everyone from global brands to ambitious startups, creating campaigns, defining Tone of Voice, sharpening positioning and launching products across TV, OOH, social, digital, CRM, websites, print and everything in between.
I'm as comfortable shaping a brand strategy as I am obsessing over a headline. Big thinking. Meticulous craft. Zero ego.
I ask awkward questions. Challenge assumptions. Sweat the details. And never lose sight of what the work is there to do.
Still as driven as day one. Just with better judgement, sharper instincts and a lot more experience.
Time is precious. Think smart. Work fast. Have fun.
Got a challenge worth solving? Let's talk.
Feedback for my copywriting:
NEED A COPYWRITER?
I'm always on the look out for an interesting new challenges.
Projects big, small, long and short-term or simply one-offs, they’re all welcome.
So, don't hesitate to drop me a note at maxine@wordswithideas.com
AWARDS FOR MY COPYWRITING
As a freelancer, smashing pitches and dazzling clients is where I look for my big wins. But here are some of the awards I’ve picked up over the years:
For McDonald's Monopoly Prize Choice:
Effie Awards 2017 Finalist – Brand Experience
Effie Awards 2017 Finalist – Food
For B. Live Life Beautifully Tour:
FMBE Awards 2013 Bronze – Most Immersive Event (Mass Consumer)
For Diageo World Class Collection:
MAA Best Awards 2012 Merit – Best Shopper Led Campaign
For Diageo/Schweppes Coca-Cola:
MAA Best Awards 2011 Winner – Best Communication Campaign Featuring Shopper Marketing
For Mindfulness Charity work:
Big Poster Challenge 2010 – Shortlisted
For Shelter Digital Escalator Panels:
Creative Circle Awards 2008 – Gold
Rushes Short Film Festival – Gold, Creative Review Annual 2007 – Featured
International Visual Communication Association 2008 – Silver,
British Television Advertising Awards 2008 – Diploma
Campaign Poster Awards 2007 – Nominated, CBS Digital Escalator Panel Competition – Winner
For Shelter Tube Cards:
CBS Underground Writer Competition – Shortlisted
For creative work across 6-week workshop:
Creative Circle Workshop Series 2005 – Winner
For graduate portfolio:
Cream Exhibition Summer 2004 – Featured